MOUNT AIRY, N.C. — Fresh produce picked almost daily from local farmers are now in a retail store. Starting Saturday, Pilot Mountain Pride will open its first retail store at 227 Market Street in Mount Airy.
“The produce you’ll get here are at most a couple of days old,” said Bryan Cave with the Surry County Cooperative Extension. “[The produce] may come in at 1 o’clock today and actually have come from a field this morning.”
Since 2010, about 50 local farmers from Surry and surrounding counties have been able to sell their fresh produce directly to restaurants, grocery stores and online through Pilot Mountain Pride. PMP is a non-profit that was formed to help market and distribute produce for the smaller farmers. “It gives small farmers new marketing avenues that they wouldn’t have any other way.”